# Luckiest Man Ventures brand system

> The holding company and the house. Its brand system is read by people and pulled by machines from one address, and every product in the portfolio inherits it.

## Read these first

- https://brand.luckiestmanventures.com/system/tokens.json: every color role, type role, radius, spacing, motion value, light and dark. DTCG 2025.10.
- https://brand.luckiestmanventures.com/system/tokens.css: the same values as CSS custom properties. Paste into any project.
- https://brand.luckiestmanventures.com/system/components.json: every primitive with its class, markup, contract, and tokens.
- https://brand.luckiestmanventures.com/system/manifest.json: engine 0.1.0, brand 2.0.0, token model 1.0.0, build checksum.

## Pages

- https://brand.luckiestmanventures.com/: Cover, the system at a glance
- https://brand.luckiestmanventures.com/color: Core colors, ramps, warm neutrals, functional states
- https://brand.luckiestmanventures.com/type: The four families, the scale, and pairing
- https://brand.luckiestmanventures.com/components: Cards, buttons, tags, forms, data, callouts
- https://brand.luckiestmanventures.com/motion: Durations, easings, live patterns
- https://brand.luckiestmanventures.com/shells: Two application shells
- https://brand.luckiestmanventures.com/brands: The six brands the system serves
- https://brand.luckiestmanventures.com/product/: Product layer, every primitive with its contract, rendered by the engine
- https://brand.luckiestmanventures.com/agents/: The machine layer, explained, with a copy-ready prompt block

## Rules an agent must follow

- Luckiest Man Ventures is the umbrella. lightbreak is one product in the portfolio and is always lowercase.
- Warm palette only. Warm-white is #fffaf0, never #ffffff.
- Every boxed element sits darker than the page it is on. No white or warm-white cards on cream.
- Low radius only, 2 to 8px. No pills or fully rounded wide shapes.
- Identity colors are accents on marketing pages and appear only in actions, active states, and marks on product pages.
- Do not use em dashes.
- Use semantic roles from tokens.css (--color-page-bg, --color-surface-bg, --color-action-primary, --color-focus-ring). Never a raw hex.
- Contrast is measured at build time: 20 pairs, 0 failing. Do not introduce a pair that is not in the report.

## Prompt block

Use the Luckiest Man Ventures brand system at https://brand.luckiestmanventures.com. Pull /system/tokens.css and /system/components.json before writing any UI. Fonts: Fraunces (display), Source Serif 4 (reading), Inter (controls), JetBrains Mono (ids and code). Identity colors: navy #123260, rust #c24c32. Every boxed element contrasts its section. Control heights 32, 40, 48. Fields reserve label and help slots. No pills. No em dashes.