Luckiest Man Ventures.Brand System

The marks

One house. Every mark.

Every logo in the family, in one place, with light and dark variants and the file to grab. Anything missing is left blank on purpose so the gap is obvious.

§ 1

The house mark

Luckiest Man Ventures

The parent wordmark the whole family sits under. Navy and rust on the warm core, set for light backgrounds. The dark-background variant and a standalone mark are not supplied yet.

§ 3

Using the marks

Clear space · backgrounds · files
§

Pick the variant that fits the background.

Use the on-light artwork on cream and white surfaces, and the on-dark artwork on navy and rust. Never place a navy-text mark on a dark section, that is what the blank slots above are flagging. Give every mark clear space equal to the height of its tallest letter.

All files live under /logos/<brand>/. The gaps to close are listed there in MANIFEST.md.